Challenge: Turn negative public perception about agricultural pesticides into positive conversations about feeding bees and other pollinators.

Idea: Give away free wildflower seeds and plant flowers for every bee emoji shared with #FeedABee

Result: Millions of wildflowers planted to create forage for millions of pollinators. And this kick-ass song & video!

Feed A Bee plants millions of flowers across America every year to provide forage for honeybees and other pollinators.

With a limited budget, we installed seed-ball vending machines in Atlanta's Piedmont Park, allowing passers by to throw balls of wildflower seeds and soil wherever they felt flowers were needed.