Challenge: IHG wanted to deliver an innovative and exciting launch for the brand-new Avid Hotel chain.
Insight: Today’s traveler is faced with a never-ending list of ‘pain-point trade-offs’ that make make budget hotel selection a gamble, when all travelers want is transparency.
Solution: Avid Hotel’s Transparency Pop-up - an immersive on-site experience where guests are invited to touch and feel the comforts of an actual Avid Hotel room for themselves, while also learning about the transparent brand amenities. Designed to reinforce that finding the perfect balance at competing hotels will always be a gamble, and Avid provides winning experiences all over the country - Like a giant slot machine rigged to always win!
